Ad Character Counter
Write your ad copy and see exactly how many characters you have left. Covers Google Ads, Meta Ads and LinkedIn Ads character limits.
Text beyond 125 characters is truncated with "See more" on most placements.
Frequently Asked Questions
What are the character limits for Google Ads?
Google Responsive Search Ads: headlines up to 30 characters (up to 15 headlines), descriptions up to 90 characters (up to 4 descriptions). Display URL paths: 15 characters each. Final URL: no limit, but keep it clean and relevant.
What are the character limits for Meta (Facebook/Instagram) Ads?
For Meta ads: primary text up to 125 characters (though up to 2,200 is accepted, only ~125 shows before 'See more'), headline up to 40 characters, and description up to 30 characters. Keep primary text concise — most users don't click 'See more'.
What are the character limits for LinkedIn Ads?
LinkedIn Sponsored Content: introductory text up to 150 characters (recommended, max 600), headline up to 70 characters, description up to 100 characters. LinkedIn Message Ads: subject up to 60 characters, body up to 1,000 characters.
Why do ad character limits matter?
Ad platforms truncate copy that exceeds their limits — your carefully crafted CTA might never be seen. On mobile, truncation happens even sooner. Staying within limits ensures your full message is visible and that ads are approved without revisions, saving you time and improving campaign quality scores.
What happens if I exceed the character limit?
On most platforms, the ad will either be rejected at submission or the copy will be truncated (cut off with '...') in the live ad. Google Ads prevents submission if any field exceeds its limit. Meta may approve the ad but will truncate the text. Always preview before publishing.