Square
Feed / Grid — 1080×1080
Upload one image and instantly generate perfect crops for 1080×1080, 1080×1920 and 1200×628 ad formats. Adjust focus with sliders and download ready-to-use files.
Use a high-resolution PNG or JPG for best results.
The dashed box marks the safe content area.
The most widely used sizes are: 1200×628 px for Feed ads (1.91:1), 1080×1080 px for square (Feed & Stories), and 1080×1920 px for Stories/Reels (9:16). This tool exports all three at once.
Facebook recommends JPG or PNG. Use PNG for images with text or logos with sharp edges. For photos, JPG gives smaller file sizes. Keep files under 1 MB for fast loading.
The old 20% text rule is no longer enforced, but images with heavy text tend to get lower reach. Keep text concise and use the headline/description ad fields for most copy.
1.91:1 (landscape, 1200×628 px) is standard for link-preview ads. Square (1:1, 1080×1080 px) often outperforms landscape on mobile feeds because it occupies more screen space.
Yes — Facebook and Instagram share Meta Ads Manager. A 1080×1080 px square or 1080×1920 px Story image works perfectly for Instagram. The 1200×628 landscape is less ideal on Instagram as it gets cropped to 1:1 in Feed.