UTM Link Parser
Paste any URL to instantly extract all UTM parameters. The complement to our UTM Builder — great for auditing campaign links.
Common UTM parameters
Frequently Asked Questions
How do I read UTM parameters from a URL?
UTM parameters appear after the ? in a URL, separated by &. Each parameter has the format utm_name=value. For example: ?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. Paste any URL into this tool and it will extract and display all parameters instantly.
What UTM parameters are standard?
Google Analytics recognizes five standard UTM parameters: utm_source (where traffic came from), utm_medium (the channel type), utm_campaign (campaign name), utm_term (paid keyword), and utm_content (used to differentiate ads or links in the same campaign).
Can I track UTM parameters in Google Analytics 4?
Yes — GA4 captures all five UTM parameters automatically. Find them under Reports → Acquisition → Traffic Acquisition. For deeper analysis, create an Exploration report and add utm_source, utm_medium, utm_campaign as dimensions. UTM data is visible in real-time reports within seconds of a click.
What is the difference between utm_campaign and utm_content?
utm_campaign identifies the overall campaign (e.g. 'black_friday_2026'). utm_content is used to differentiate multiple links within the same campaign — for example, two different banner designs or two different placements in the same email. It's particularly useful for A/B testing creative.
How do I clean a URL of UTM parameters?
Use the 'Copy Clean URL' button in this tool to get the base URL with all UTM parameters stripped. Clean URLs are useful for sharing links in content where tracking isn't needed, or for setting your canonical URL. Never include UTM parameters in your canonical tags.